Press Release

Cocktails for a Colorectal Cause at Habberstad BMW of Huntington a Success!

March 31st, 2019

Photo (L-R): Joe Martinez, St. Catherine of Siena’s Chief Operating Officer John Pohlman, St. Catherine of Siena’s President James O’Connor and St. Catherine of Siena’s Director of Colorectal Surgery Tara Martinez, DO

On any given day, the showroom at Habberstad BWM in Huntington is lined with the most luxurious vehicles that lead in the competition amongst automobile enthusiasts worldwide, but on Wednesday, March 27, 2019, the beautiful cars found new competition. The exquisite vehicles had to compete with St. Catherine of Siena’s well-appointed expert—Tara Martinez, DO, Director of Colorectal Surgery. In collaboration with Habberstad BMW of Huntington, Dr. Martinez took the opportunity to use the unique space to raise awareness about the importance of screenings during Colorectal Cancer Awareness month, celebrated nationally during March.

The special fundraising event was attended by St. Catherine’s senior and departmental leadership, medical staff and community members—many of which were dressed in blue for the cause. The two-hour cocktail party had a two-prong objective. The first was to raise awareness about the new American Cancer Society screening guidelines for colorectal cancer, which was moved from age 50 to 45 for both men and women in 2018. The second goal was to raise funds to support the hospital’s community service initiative to provide free colonoscopy screenings to underserved populations on Long Island.

Mid-way through the event, the delightful sounds of Friends of Jazz, was softened, allowing Dr. Martinez to engage attendees about the importance of early screenings for colorectal cancer. “Colorectal screenings saves lives—and the earlier you are screened, the better your outcomes,” said Dr. Martinez. “Colorectal cancer affects men and women alike, so please be diligent about your health, and encourage your loved ones to get screened at the appropriate age.” Dr. Martinez also took the opportunity to thank Habberstad BMW General Manager Jim McCarthy for supporting the Medical Center and joining such important dialogue about health.

In addition to co-hosting the event in the beautiful showroom, the dealership sponsored the hors d’oeuvres, donated raffle prizes, including a BMW Genuine Cruise M-Bike. The event raffle sales yielded $2,120, and Habberstad BMW will also donate a percentage of all sales during the month of March to support free colonoscopy screenings to be provided by St. Catherine of Siena throughout the year. “The event was certainly fun, well attended and most importantly, it offered the unique opportunity for me to educate the community about updates in colorectal screenings—we looked forward to doing it again next year,” said Dr. Martinez.

View the photo album here:

The Colon and Rectal Program at St. Catherine of Siena Medical Center is available on the campus, staffed with board-certified colorectal surgeons, both male and female, who are experts in the use of endoscopic and laparoscopic procedures, and other minimally-invasive techniques to treat colon and rectal disorders.

For more information about colorectal screenings, please call (631) 870-3444.

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